Cultural Coaching
Cultural Coaching
Understanding your Business Partner
The ability of successful communication with people from other cultures is key to international business success. Even today, in globalized business, the diversity in value systems, customs and practices is still existing, and the potential for conflicts and misunderstandings is higher than ever. The BCNI experts know the rules of the game on both sides – the diverse European mentalities and markets on the one hand, and the overseas mentalities and markets on the other.
Based on market savvy and intercultural expertise by hundreds of projects for European and U.S. companies, we support your international business activities right from the start, to avoid frustration, loss of money and time.